DRAFTKINGS
Addison Station Takeover
DraftKings partnered with the CTA to install a permanent branded takeover at Chicago’s Addison Station next to Wrigley Field.
(North Side) Life’s More Fun with Skin in the Game
We took over a number of non-traditional print placements throughout the station.
DIGITAL
In addition to print, employed digital screen on the upper levels and exterior of the station.
CAMPAIGN
We also installed temporary campaign elements that could be replaced intermittently.
Welcome to the Cubhouse
INTERIOR
EXTERIOR
FAVORITE FEATURE
Take Your Thrills to the Next Level
The staircases in Addison Station were one of my favorite placements to design. We utilized the vertical surface area to craft a creative message to Cubs fans that shows how it feels to bet with DraftKings.
These stairs
are not
the only thing
that will get your
heart pumping.
Experience
the thrills
and excitement
of having
skin in the game.
Get in
on the action
with
DraftKings.
Credits
Creative Director: Steve Baker | Additional Art Director: Landon Beamer | Copywriter: Chris O’Donnell | Design Director: Mike Merriam | Designer: Josh Smith | Print Producer: Dave Roden | Project Manager: Abigail Grace