AdClub’s 57th Annual Awards Opening Video

My partner and I were tasked with conceiving the opening video for the 2017 Hatch Awards show. From conception to casting, and filming to execution, we were given complete creative freedom. Thus Executive Creative Douchebag was born.

We created the entire persona of Slade Till, ECD, down to the #humblebrag instagram account where we teased the video that was to come. ECD premiered at the 57th annual Hatch Awards show at the Boston House of Blues in front of hundreds of industry creatives.

We could not have created this video without our amazing partners at GLP Creative and Trident Post Production.

Credits

CCO: Ronald Ng
ECD: Sue Desilva
ACDs: Larry Fahey, Krissy Andrews
Art Director: Lyndsay Cooper
Copywriter: Matt Shoewalter
Director: Gary Land
Producer: Greg Smith
DP: Luke McCoubrey
Editor: Mark Grassia
Production Manager: Carly Norton
Production: GLP Creative, Trident Post Production