MERRILL

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Merrill wanted to re-brand their Merrill Edge program as Merrill Edge Self-Directed Investing. This campaign stemmed from the idea that you can start with something small and – with a little guidance – grow it into something fruitful.

 
 
 
 
 
 

March 2020

The initial concept was going to be shot live in-studio but as we started talking to production teams in March 2020 we quickly realized we’d have to pivot. Our production partners Brand New School did an incredible job of bringing our concept and storyboards to life through 3D animation and the final product turned out even better than I’d hoped for.

 
 
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Let your investment ideas bloom

 

SWEET

BLOOM

GROW

 
 
 
 

 Credits

Executive Creative Director: Sue Desilva | Creative Director: Dan Cordella | Associate Creative Director: Mike Eaton | Copywriter: Laura Maddox
Production: Brand New School